A strong email list is the heartbeat of good marketing. It’s your direct line to people who’ve said, yes, I want to hear from you. For South African businesses, that trust is gold. Especially when ad budgets are tight and social algorithms keep changing.
The mechanics are simple. Someone signs up, you tag them by interest, and your platform sends messages automatically. Every send gives feedback: what was opened, what got clicked, what got ignored. Over time, those small signals help you write smarter, more relevant emails.
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