Facebook offers an array of different campaign options for advertisers. Where some are simple to setup others require a more complex skillset to achieve success.
Our digital marketing company provides strategic social media marketing services where we create campaigns, manage them and report back on our findings and success.
If you’ve arrived at this article on social media marketing for your business – two things are true…
First things first – you’re probably wondering what our social media services cost. While we would love to give you a straightforward answer and tell you “One million dollars” – the truth is pricing social media marketing services is a bit more complex and requires some information from you before we can tell you how big or small your bank loan needs to be.
The bottom line is we’re one of the most affordable digital marketing companies in South Africa.
As we mentioned at the beginning of this article, some campaigns are more complex. This is because the objectives and features of a more complex campaign are different, and therefore require more skills and time to setup.
Here are a few reasons why some campaigns may be more time-consuming and skill-intensive:
Some campaigns require advanced targeting options to reach a specific audience or achieve specific goals. This may involve creating custom audience segments, using advanced targeting options like Lookalike Audiences, or setting up complex audience exclusions. The process of defining and refining the target audience requires a deeper understanding of Facebook's targeting capabilities and audience insights.
Different campaign objectives may require specific types of ad creatives. For example, video view campaigns may require the creation of engaging video content, while conversion campaigns may need persuasive ad copy and compelling visuals. Creating high-quality ad creatives that align with campaign objectives and resonate with the target audience can be time-consuming and may require specialized skills like graphic design, video editing and photography.
Some campaign objectives, such as conversions or catalogue sales, involve tracking and measuring specific actions taken by users on your website or app. Setting up conversion tracking and ensuring accurate measurement may require implementing Facebook Pixel, configuring event tracking, and integrating with other analytics tools. This requires technical expertise and an understanding of tracking mechanisms and attribution models.
Achieving optimal campaign performance often involves continuous optimization and experimentation. This includes monitoring key performance metrics, adjusting targeting parameters, refining ad creatives, and conducting A/B testing. Skilful analysis of campaign data and the ability to make data-driven decisions are crucial for maximizing campaign effectiveness.
Some campaigns may require integration with external tools or platforms. For instance, e-commerce businesses may need to integrate their product catalogue or set up dynamic ads using the Facebook Business Manager. This integration process may involve technical configurations and troubleshooting.
It's worth noting that the complexity and skill requirements can vary based on individual campaign goals, business objectives, and the level of expertise of the advertiser. Facebook provides a range of campaign options to cater to different skill levels and objectives, allowing advertisers to choose campaigns that align with their resources and capabilities.
Here are the key differences between each of these options:
These campaigns are designed to increase brand awareness and reach a wider audience. The primary objective is to generate attention and exposure for your brand or product.
Consideration campaigns aim to engage potential customers who have shown interest in your business or product. They focus on driving traffic to your website, increasing app downloads, and encouraging people to engage with your content.
As the name suggests - this campaign option is focused on driving traffic to your website or landing page. It works for businesses wanting to increase website visits, generate leads, or promote specific offers.
Engagement means visibility these days. Engagement campaigns are used to increase interactions with your Facebook Page or posts. They encourage people to like, comment, share, or react to your content – and as a result they help to improve the visibility of your page and the posts you create.
An App install campaign is designed to promote the installation of your mobile app. It does this by targeting users who are more likely to download and use your app.
It’s in the name, but video view campaigns aim to increase the number of views on your videos. They’re perfect for businesses who want to showcase their products or services through video content.
Lead generation campaigns collect user information (such as email addresses) by offering something valuable in return, such as a newsletter subscription or a free download.
Conversion campaigns are focused on driving specific actions on your website or app, such as purchases, sign-ups, or form submissions. They’re niftily designed to target users who are more likely to convert into customers. This campaign option is ideal for businesses aiming to increase sales or conversions on their website or app.
Catalogue sales campaigns promote products from your catalogue to generate online sales. They are suitable for businesses with an e-commerce focus.
Store traffic campaigns aim to increase foot traffic to your physical store by targeting users in the vicinity. They work well for businesses with brick-and-mortar locations. This type of campaign option is specifically designed for businesses with physical store locations. It helps drive users to visit your physical store by targeting those who are located close by or travelling through the area.
We take pride in our approach when it comes to pricing our social media marketing and advertising services. We understand that every business is unique, with different goals, budgets, and requirements. That's why we have tailored our pricing strategies to ensure that our clients receive maximum value for their investment.
Our transparent and flexible pricing structure allows businesses of all sizes to access top-notch social media marketing expertise without compromising quality. With Freya Media, you can expect fair and competitive pricing, coupled with a dedicated team that is committed to delivering outstanding results. Partner with us, and let's unlock the true potential of your brand's online presence through strategic and effective social media marketing.
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