Social Media Marketing

In a not-so-distant past, you might have heard everyone talking about how social media marketing is the future and how it would likely change the entire marketing model as we have come to know it.

Well, the future is now and the concept of social media marketing is no longer something to anticipate but rather something you should be fiercely harnessing right here and now.

We might even go as far as saying that social media isn’t really about connecting with your long last aunty Hilda anymore; it’s about business now and aunt Hilda later.

What is Social Media Marketing?

There is no fancy way to describe social media marketing. It’s quite simply the process of using various forms of content to reach a specific target market via social media platforms.

Social media marketing aims to use content to build brand awareness, encourage audience engagement, increase sales and drive website traffic.

When we speak about content, we speak mostly about videos, images, audio and text.

Why Use Social Media Marketing?

Although the statistics are constantly changing, the fact that a large percentage of the population uses social media on a daily basis remains constant.

Another important note to make is that a significant portion of the population is making use of mobile devices to access their social media profiles.

In turn, these personal profiles provide much needed insight into an individual’s wants, needs, likes and dislikes.

This means is that your business has an ongoing opportunity to reach an enormous, perfectly targeted audience at any time of any day and from anywhere in the world, all through social media marketing. And, that is why we believe you should be using it as part of your overall marketing strategy.

What is the Process?

The social media marketing process must not be confused with the strategy. The process generally involves 4 fundamental stages which are used as a guideline when developing a strategy which is unique to a specific business.

The four stages are as follows:

Listening

Also referred to as social listening, this is the process of tracking and monitoring online conversations that users are having regarding industries and brands. When you listen closely, you can hear all about what consumers are looking for. As a result, you can develop a perfectly adjusted strategy to modulate your marketing efforts.

Influencing

This refers to the process of using relevant, valuable and appropriate content to reach your target market. Successful influencing helps you gain an authoritative position in your respective industry as you generate a trusting relationship between you and your prospects.

Networking

Think of your business as the spider that weaves a web between individuals and other online brands who share similar interests and are considered influential. This is what we call networking.

Selling

This involves using specific content strategy methods to generate leads to sell goods or services.

Freya Media – Your Social Media Marketing Agency Cape Town

Social media marketing is part of an ever-evolving world of social savvy and digital jargon.

Freya Media offers a diverse scope of online marketing services in Cape Town (and the world) which include social media marketing and advertising.

We look after all aspects of social media marketing, search engine optimisation and content creation. For more information about our online services, please contact us.

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