Email Marketing

Almost every person you meet these days has an email address or should have one at least. Smart phones and fast-paced business have forced this upon us.

Although some email addresses remain spam collectors, most people use their email account on a day to day basis, and most people have their email coming straight through to their phone.

Email Marketing is yet another way to reach your potential and current customers directly and affordably without expending your human resources.

What is Email Marketing?

Let’s start off with what Email Marketing isn’t…

It’s 100% not the daily email you receive from that Carbon Filter Manufacturer named Justine – offering to ship you their entire stock for a limited discount price. You know that email with the bright blue and lime green text in a variety of sizes and fonts sent to an undisclosed number or recipients.

Those emails are part of all that’s wrong with the world, and are why email marketing has a bad rep. Well, and the million-dollar, 1 tonne gold scammers. You must admire their perseverance.

Types of Email Marketing

To really understand what email marketing is, we have explained the types of email marketing for you below.

Direct

This type of email marketing includes promotional messages and special offers, and can be used to attain new clients and inform current clients of what your business has to offer them.

Please note that it’s bad practice to invade potential and current customer’s inboxes without their permission. It’s critical that your business’ reputation remains unaffected and out of people’s spam folders.

Retention

Newsletters are a great way to keep your clients up to date with your latest news. When well-written and informative, they have the power to nurture and build long-lasting relationships.

Additionally, they can be used to drive traffic back to your website by including links to content on your website.

With the help of email marketing software, our team can assess what works and what doesn’t work. These analytics can then be used to improve and create an even more precise email marketing strategy.

Email marketing must be graceful and savvy. It necessitates thought and isn’t just about pushing products and services. When used correctly, it has a whole heap of benefits.

Advantages of Email Marketing

• Enriches business communications,
• Build customer loyalty,
• Increases brand recognition and trust in products/services,
• Cost-effective and efficient form of communication,
• Incentivises potential and current clients to sign-up/create accounts which helps build your marketing database,
• Email marketing software can segment your emailing list which allows you to target specific markets individually.

Freya Media – Digital Marketing Agency Cape Town

The internet has made it possible to reach your customers far and wide at a fraction of the cost of traditional advertising.

Email marketing is just one of the cost-effective and efficient online marketing techniques available to you.

Our team at Freya Media have the online marketing skills and experience to help your business achieve. Send us an email, drop us a message on our Facebook page or contact us here – we’re always available to answer any questions you may have.

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